Chapter 1: Social Media


There seems to be a special aura around the use of social networks from media types. Naturally, parties interested in the marketability of their brand should (and do) embrace the free services for all of their promotional possibilities. But at what point do social pages stop being social and start on the embarkment of self-marketing machinery? And furthermore, isn’t the encouragement of “social political correctness” just a tool used by media outlets themselves to feed theie ever growing loop?

Whenever I read articles from people like Steve Buttry– not only encouraging proper social media use, but demanding it as requirement to getting hired- I think (1) that qualification presides over online persona, and (2) if Steve Buttry thinks that sharing “inappropriate” content automatically makes one an unefficient employee, then Steve Buttry doesn’t understand youth or more importantly youth in revolt. The promise of social media is in the unadulterated communication between user and those to whom the user wants to communicate with. When an outside force enters the game, everyone loses and ultimately social sites drown.

Of course, I digress when it comes to journalists and citizens employed within the forefront of any public eye. Society is far too large and monetary to fight directly against it. And I understand that while the news field exponentially fragments, a social media outlet quite literally serves as the medium platform. But as these outlets grow older in age, the supposed public-circle perceptively expands, until even those with 100/200/300 followers start editing their voice into a device of marketability. For those with no direct correlation between post and paycheck, I would say, “Fuck your online marketability. Say what you want, post whatever photos you feel like posting.”  One’s own self isn’t a device to be edited. Any authority figure who places online prowess above genuine qualification is themselves lost in a virtual reality.”

In the words of Kenny Powers,

“Undaunted, I knew the game was mine to win. Just like in life, all of my successes depend on me. I’m the man who has the ball, I’m the man who can throw it faster than fuck. So that is why I am better than everyone in the world.”

“She was seeing the brand of pain and fear on the faces of people, and the look of evasion that refuses to know it–they seemed to be going through the motions of some enormous pretense, acting out a ritual to ward off reality, letting the earth remain unseen and their lives unlived, in dread of something namelessly forbidden–yet the forbidden was the simple act of looking at the nature of their pain and questioning their duty to bear it.”

Atlas Shrugged 

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2 thoughts on “Chapter 1: Social Media

  1. Cindy Royal says:

    This is an interesting take on the advice Steve is giving to other hiring managers. You miss his point. He’s not trying to rule people out for a few drunk tweets. He’s trying to see if they are as talented as they say they are. When you create a resume or a portfolio, you are marketing yourself. You are picking the best items. Communicators are expected to know how to use social media professionally, and you now have all these other tools that can help you stand out from the crowd. So, if you are not using them to demonstrate your talent, then you aren’t using them effectively. Plus, anything that is public can reflect on your abilities.

    I’ve said it before, a few party pics and some college-type tweets won’t rule you out, as long as they are surrounded by something that actually demonstrates your capabilities.

    • wadestes says:

      Yes I get that- and I understand that Steve is talking to those who need social media use as a direct line of informational unrolling. But the point that I was trying to make is that social media (outside of LinkedIn) was never meant to be an online resume until media types started making it so (to build credibility towards their own social pages).

      First and foremost social media is a forum for communication. One should be able to say whatever they want, when they want; otherwise the core ideology of the page is lost. Mandatory participation into guidelines that some future employer put in place is unjustified because they are the ones who are lost in what a social site is.

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