Tag Archives: done

Update

I decided to update today because I was notified that this site got 30 hits which surprised me. I feel that even though 30 hits is insignificant, the sure nature of these posts beg me to conclude in some fashion.

I launched this site as a class project. My first assignment annoyed me (mandatory share on Facebook to receive 25 likes) and mid-through my second assignment (blog about how this social media expert thinks that social media is the shit) I was sure that my professor sucked.

It’s not that she was a bad educator or lacked crucial information but I felt as though basing a major section of a college course on the merits of 2-4 social media sites with a (limited?) shelf life is unsustainable at best.

She turned out not to be the worst professor I have ever had but not that great either.

Anyway, I have edited old posts to counteract most of the bullshit I was throwing at her. Through the edit I retracted hundreds of commas and countless -‘s in weird places. I can’t remember why I felt the need to include so many of both.

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Reading through these posts a year+ later, I am confused on most of my structure choices. I was reading through Huxley books at the time and I remember thinking how precise I could cut through Ms. Lady’s fallacies if I kept a philosophical, logical theme.

Looking back I should have not done that.

I also openly laid out the dialogue for arguments far more complex than “a couple of paragraphs” could ever cover.

Looking back I should have not done that.

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My current thoughts are that while media evolves alongside technology, its possibilities are endless. Devices (mediums to view ad’s through) are going to multiply as our needs do. Advertisers will migrate with them. Until a business model is proven that can supply users free content without advertising subsidies, ads still remain the byproduct of excess information.

I do however think that this trend is congruent with all industries of technology. Privacy, communication, transportation. Technology will swallow every man and woman whole until it lives as nano-bots inside of us.

Technology (and ads) will be used according to preference. Charmin will rotate customer coupons to users whose TP is 1/3 used. Wendy’s will send your car a notification through Spotify sometime during the 3 minute window that you have left the office and passed the restaurant.

My hope is that while this type of communication is sure to occur, there is enough open data available that viewers can cycle through any preference. People who don’t like Wendy’s, don’t get Wendy’s ads. People that eat taco bell 4 times a week, sometimes get free burritos sent to their retina chip. Don’t have a Christmas gift for your SO? Ask Siri what data preferences they have stored, or shops they have visited, or about tweets over the last 10 years, and surprise them with something badass (and dated). The Internet (Amazon) already does this multiple times over every day. The main question for advertisers (and people who view advertisements) is what is going to happen when data becomes fully open-sourced (or close to it) and how do we tastefully transition from nature to nature+?

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